Audit Your Ad Traffic for Invalid Spend

Invalid traffic quietly drains ad budgets and distorts campaign performance. This Traffic Leak Audit helps you estimate how much of your ad spend may be reaching bots, proxy traffic, or misrepresented infrastructure.

By combining your campaign inputs with observed detection patterns from IPinfo, the calculator models how much spend may be leaking into non-human traffic, and how much performance you could recover by improving traffic quality and detection signals.

Choose A Plan

How to Use the Calculator

To generate the most useful projection, we recommend having recent campaign performance data available.

1
Input Your Baseline
Enter your monthly impression volume and average CPM to establish your current baseline.
2
Traffic Quality Analysis
The calculator applies estimated invalid traffic ranges based on IPinfo findings and shares the cost of IVT and a breakdown of IVT detection signals such as residential proxy, hosting infrastructure, and VPNs.
3
Your Impact Estimate
Review how much spend may be flowing to invalid traffic and see the potential performance lift from cleaner traffic and stronger detection signals.

Created by

Meghan Prichard

Meghan is the content strategist at IPinfo, where she develops and writes content for users to better understand the value of IP data and IPinfo products.

Traffic Leak Audit

How much of your ad spend is going to non-human or misrepresented traffic? Enter your numbers below.

Estimates based on Lunio, Fraudlogix & Pixalate 2025–2026 benchmarks + IPinfo POC data