The IP Data Enrichment Tool Built for AdTech
Enhance your ad tech stack with verified geolocation and anonymization flags. IPinfo's data enrichment tools help users with invalid traffic detection, ad fraud prevention, and location-based advertising.
Ad Fraud: The Multi-Billion Dollar Problem Hiding in Plain Sight
You're under attack from fake users, false clicks, and broken identifiers, and you might not even know it. Marketers today face an identity crisis: third-party cookies are vanishing, mobile advertising IDs (MAIDs) are restricted, and privacy laws are tightening. As signal loss rises, so does fraud.
These growing trends make it hard to know what's real. Click farms, botnets, and anonymizers mask real locations while data grows more fragmented and complex. Durable, privacy-safe signals like IP data are becoming mission-critical.
Ad fraud cost advertisers $88B in 2023 (and rising)
More than 50% of internet traffic is bots, not humans
30% of ad data is fraudulent or inaccurate
The Business Risks of Bad Traffic
The end of cookie-based verification has created a visibility gap that fraudsters are quick to exploit. Invalid traffic (IVT) thrives in this environment, and outdated filtering methods can't keep up. Every fake click, anonymized session, or misattributed view distorts performance and dents trust in your data.
The more performance data gets polluted, the harder it is to recover. In a market that demands proof of delivery and data transparency, even small gaps in signal quality can ripple into big business problems.
ROI plummets due to ghost impressions
Budgets get funneled into low-quality traffic
Regional targeting becomes unreliable
Stakeholders lose confidence in metrics
The IP Intelligence Behind Smarter Ad Decisions
From detecting fake traffic to enforcing geo-compliance, IPinfo delivers the signals that matter. We provide the IP data infrastructure to enrich each request in real time, so you can filter IVT and provide personalization without relying on cookies.
Here's how our data supports the most critical functions in modern advertising:
Invalid Traffic Detection
Cut down IVT advertising waste by flagging suspicious IPs with known bot, proxy, or hosting behavior.
Bot Detection
Use privacy detection data to detect non-human traffic and prevent false engagements.
Ad Fraud Prevention
Detect suspicious traffic patterns and prevent fraudulent clicks with accurate IP signals that strengthen your ad verification and targeting logic
Geolocation Advertising
Use country- or city-level geolocation and ASN data to deliver regionally relevant content, enforce compliance, and improve targeting, without relying on cookies
IP Targeting
Block unwanted traffic by IP range, ASN, or country, and fine-tune access controls for better security, user experience, and cost efficiency.
Privacy
Improve attribution and reduce waste by flagging VPN, proxy, and Tor traffic in real time, before you bid or track conversions.
VPN Coverage
Catch even the most obscure anonymized traffic with broad, actively monitored VPN detection that goes beyond static IP lists.
Payment Processing
Add IP context to your payments stack to flag mismatched locations, reduce chargebacks, and build geo-aware fraud prevention workflows.
Python
Quickly enrich ad and analytics pipelines with geolocation and ASN data using Python.
How Teams Are Using IPinfo Data
From DSPs to agencies, real customers use IPinfo data to cut through the noise and increase performance.
A demand-side platform (DSP) enriches incoming bid requests using IPinfo Plus to block fake traffic before auctions. They flag known VPN and proxy IPs and hosting environments that suggest automation or fraud. This allows them to suppress invalid traffic in real time, saving budget upstream rather than cleaning it post-campaign. With IPinfo integrated directly into their bidder logic, the platform ensures traffic quality before the impression is even considered. The result? Higher win rates, better attribution, and reduced waste.
A regional analytics provider layers IPinfo Core data into their reporting pipeline to improve geographic precision. They use city-level geolocation and IP anonymization and carrier flags to validate user location in real time. This adds a layer of certainty to geo-performance metrics. By catching mismatches between claimed location and network context, they help clients understand where users actually are, not just where their browsers say they are. The added granularity strengthens campaign reporting and budget allocation.
An ad agency integrates IPinfo's privacy detection data to evaluate inbound traffic across campaigns. They monitor for high volumes of anonymized IPs (VPNs, Tor, proxies) and data center patterns, using those signals to tag and suppress suspect activity. This pre-filtering keeps bot traffic out of their performance metrics. With IPinfo's detailed context, the agency builds trust with clients by delivering transparent, bot-reduced results and proving the quality of every impression.
We use IPinfo to enrich our data with geolocation information, which helps us provide a better user experience. We also use it to detect and block fraudulent activities.
The implementation is very easy and straightforward. The API is very concrete - features are highlighted and that’s it, nothing too fancy. I remember checking out some other services but none of them were easy to use or attractive from the economical point of view.
IPinfo is absolutely essential to our business. The data is rock solid, the API is dead simple, and the price is unbeatable. I constantly recommend it to all of my friends in the industry.
We use IPinfo to enrich our data with geolocation information, which helps us provide a better user experience. We also use it to detect and block fraudulent activities.
The implementation is very easy and straightforward. The API is very concrete - features are highlighted and that’s it, nothing too fancy. I remember checking out some other services but none of them were easy to use or attractive from the economical point of view.
Trustworthy Signals. Proven Scale. Flexible Delivery.
IPinfo offers real-time IP enrichment trusted by thousands of brands worldwide. Our data is privacy-safe, actively measured, and updated daily, ensuring your campaigns are built on fresh, actionable network context. Delivered via API, database, or leading cloud platform, it fits seamlessly into any adtech stack.
IpInfo Lite
Want to try out our data for free? Start with IPinfo Lite
No monthly fees, no credit card required, and unlimited API requests.
